When Life Gives You Lemons…

you make lemonade. More than 130,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives. [youtube]http://www.youtube.com/watch?v=wJltcT7DH7g[/youtube] Craig and I have talked often over the years of the “what if I lost my job” scenario. Both of my last two jobs had layoffs, and I grew to understand in my first job at a dot com, that at any moment it could be you. Don’t take it personally, you’re a number in the end, not in a bad way, just a salary and when budgets are not being met, it comes down to numbers. To me layoffs have become a fact of life, I’m always some what prepared in my head, a box under my […]