Two Friday’s ago Craig, Kelly and I went down to New York City for the opening day of the New York International Auto Show. Craig and I have been several times over the past 14 years. This year we planned to look at the hybrid and alternative fuel options on the market, prototypes and future concepts. The biggest change that struck me was the lack of “extras” this year. Minimal print advertising to walk away with, minimal schwag to promote the brands. Everything was focused on the cars, the booth, displays showing their new technologies.
We had a good time, went in with a clear focus and didn’t lose a whole day strolling around the Javits Center. A note on parking, it’s gone up. It’s usually $40.00 at the lots around it, this time it was $50.00.